Family-owned. Based in El Paso.

George Ocampo is the founder and lead designer of GO Designs, an award-winning outdoor design-build firm serving El Paso, West Texas, and New Mexico.

With more than two decades in the pool, landscape, and outdoor living industry, George has built his career around one philosophy. Great outdoor spaces begin with great design, and great design must be built correctly to stand the test of time.

Since entering the industry in 2001, George has designed luxury residential environments that bring architecture, landscape, water, fire, structure, lighting, and outdoor living together as one cohesive experience. His work is driven by proportion, movement, balance, functionality, and a deep understanding of how people actually live within a space.

George’s designs have earned more than 40 design awards and recognitions, including honors from the Master Pools Guild, Pool & Hot Tub Alliance Awards of Excellence, PebbleTec World’s Greatest Pools, Best of Houzz, and Best of El Paso.

But awards aren’t the goal. Longevity is.

George believes the most successful projects should look as intentional years from now as they did the day they were completed. That philosophy influences everything GO Designs does, from grading, drainage, foundations, engineering, and material selection to the smallest finishing details.

At GO Designs, the design isn’t simply an idea handed to someone else to interpret. What George designs, the GO Designs team builds, literally.

The result is a highly personal approach to creating bespoke outdoor environments designed around the home, the property, and most importantly, the people who will live there.

Designed with purpose. Built with intention. Created to last.

Lori Ocampo is the co-founder of GO Designs, helping build the company alongside her husband, founder and lead designer George Ocampo, into one of the region’s most recognized outdoor design-build firms.

Behind every successful company is more than the work people see. It takes relationships, organization, commitment, and a culture that keeps clients and team members at the center of the business. Lori has been an important part of creating that foundation at GO Designs.

From the beginning, Lori and George envisioned a company that would be personal, family-oriented, and uncompromising about the quality of its work. That philosophy continues to define GO Designs today.

Lori has helped shape the client experience and the values behind the GO Designs name while supporting the continued growth of a company whose projects now span El Paso, West Texas, and New Mexico. Her influence extends beyond day-to-day business operations. It can be seen in the relationships GO Designs has developed with clients, employees, tradespeople, and families over the years.

At its core, GO Designs has always been a family business. Lori has helped cultivate that culture around a simple belief. When a client entrusts GO Designs with their home, their project becomes personal to us, too.

As GO Designs has grown, earned national recognition, and taken on increasingly sophisticated luxury residential projects, Lori has remained part of the foundation behind the company, helping ensure that growth never replaces the personal commitment on which GO Designs was built.

Because ultimately, GO Designs isn’t only about creating beautiful outdoor environments. It’s about people, homes, families, relationships, and creating places where memories can be made for generations.

Pete Lugo is a Certified Builder Professional, project manager, and owner of VizTerra, a separate business. He brings technical knowledge, construction experience, and hands-on leadership to every project he oversees.

As a key member of the GO Designs team in El Paso for more than a decade, Pete plays an integral role in taking projects from design to reality. Working closely with founder and lead designer George Ocampo, Pete helps ensure that the details envisioned during the design process are properly executed in the field, from site preparation, grading, drainage, and structural work to pools, hardscapes, utilities, landscape, and the final details.

Pete’s professional credentials include certification through the Pool & Hot Tub Alliance (PHTA) as a Certified Builder Professional, along with extensive experience managing complex residential pool and outdoor-living construction.

His approach is rooted in accountability, craftsmanship, and one of GO Designs’ fundamental principles, “inspect what we expect.”

Pete coordinates trades, monitors construction standards, solves field conditions, and helps maintain the continuity between the original design intent and the finished environment. That attention to detail is particularly important on GO Designs projects, where much of the quality clients ultimately see begins with the work they don’t see, including proper foundations, plumbing, electrical, drainage, structural reinforcement, and preparation beneath the finished surfaces.

As owner of VizTerra, Pete also brings another dimension of design and visualization expertise to the industry, combining technology with practical construction knowledge to better communicate how outdoor environments can be conceived and ultimately built.

For Pete, successful project management isn’t simply about completing construction. It’s about building the design correctly, protecting the client’s investment, and creating something intended to perform for decades.